What an Advizify audit looks at
Updated 23 October 2026
One read-only pass over your Google Ads account runs 99 checks against its settings and the last 30 days of performance. They’re built from Google’s own documentation and from what experienced advertisers see go wrong in real store accounts, again and again.
Seven areas, 99 checks
Tracking & data 15 checks
Whether the numbers in your account can be trusted, checked in the account and on your store’s own pages, where the tracking tags and cookies live. If sales aren’t being measured properly, every other figure is off, so problems here come first in your report.
Structure 24 checks
Whether your bidding, budgets and campaign setup fit how much data your account has, whether your ads can show at full strength, how your results look once searches for your own name are set aside, and whether anyone is still actively steering the account.
Budget leak 12 checks
Where money went in the last 30 days without producing sales. Where your data allows it, the report puts an amount on it, calculated from your own account.
Automation traps 13 checks
Defaults and automated changes that can widen your spend faster than they add sales, and whether anything changed in your account that you didn’t decide.
Ads, keywords & pages 19 checks
Whether your ads, keywords, product listings and the pages they send people to are in good enough shape to earn the clicks you pay for, including the store pages Merchant Center reviews.
Growth opportunities 5 checks
Measured signs that something already working could do more. Shown as opportunities, never counted as wasted spend and never turned into a revenue estimate.
Housekeeping 11 checks
Setup that makes the account easier to run and improve, and your store’s cookies tidy. Useful, but never on the urgent list.
What you get back
- Wasted spend, up top. A total for the last 30 days, calculated from your own account data, not industry benchmarks.
- Every check listed. Grouped by area, each with its result and what it measured, so you see what was covered as well as what needs attention.
- A verdict for every campaign: losing money, needs correction, good, or too little data to judge yet, with the problems that concern that campaign.
- Fixes in plain language you can make yourself or hand to your agency, and a PDF of the whole report to keep.
How problems are ranked
- Blocker Broken measurement. Fix it before trusting any other number.
- Leak Money out for nothing, with the amount shown where it can be calculated.
- Risk A setting that can waste money or hide problems, even if it hasn’t yet.
Not covered yet
The audit runs on ad data alone. Merchant Center product feeds and profit after product costs, which needs Shopify data, aren’t part of it yet.
See what your account’s audit finds. Your first audit is free, then $19 per audit. No subscription.
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